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Media Planning

Media Planning for Success.

It’s not often that the planets align and present one with an opportunity to be self-serving and serve others at the same time. It happened to us in the form of a recent study of media effectiveness.

The information gleaned from third party sources on media effectiveness revealed that magazine advertising is an immensely powerful tool for influencing higher educated, higher income audiences - out performing other media. Additionally the study showed that the effectiveness of other media (web, social etc.) was enhanced when used in conjunction with magazine advertising.

If you haven’t started your media plan for this year there’s still time. If you have, you should take a second look at how much you’ve planned for magazine media.

Whether you are planning to reach B2B or consumers magazine advertising delivers. Consider the following when developing your advertising plans–

- Print/Digital Editions (67%) out perform other media: Web (12%), Mobile Web (19%), Video (2%)

- Americans of all ages read print magazines­ – especially younger adults

- Younger Adults are the heaviest consumers of print magazines

- Leadership builds long after publication (the ads keep working)

- Print Magazine readership increases with income

- Magazine media are more inspiring and influential than other media

- Magazine media provides a more positive environment for advertisers than any other media

- Magazine media ads are valued more than ads in other media

- Advertising in magazine media increases sales

- Luxury goods category influencers and buyers are heavy print magazine readers

This information shows a smart advertising program that includes a strong print magazine component is key to success in reaching jewelry buying prospects.

For a free copy of the study email sales@abkohler.com

 

Source: MPA The Association of Magazine Media

Elon Musks Branded Flamethrower: The Hottest Promotional Product In The World

Elon Musk is a lot of things: genius, billionaire, pioneering entrepreneur, cracker-jack hat salesman. Now, he can add another eye-opening entry to his ever-growing list of impressive epithets – purveyor of the most dangerous (but hella cool, some would say) promotional product in the world.

Last weekend, The Boring Co., of which Musk is CEO, began taking pre-orders for flamethrowers branded with the company name. You read that correctly: flamethrowers.

Through early afternoon Tuesday East Coast time, The Boring Company had reportedly pre-sold about 15,000 flamethrowers – a figure that amounts to approximately $7.5 million in sales.

In announcing the branded flamethrowers, Boring Co. pitched the items as "guaranteed to liven up any party." Indeed, Musk was having fun on Twitter promoting the fire-spewing device. Amid tweets that gave a running tally of the number of pre-orders, Musk inserted funny "pitches" that included "Great for roasting nuts" before adding later, "Obviously, a flamethrower is a super terrible idea. Definitely don't buy one...Unless you like fun."

After tweeting that flamethrowers would come in handy in the event of a zombie apocalypse, Musk felt the need to address some scuttlebutt that was making the rounds: "The rumor that I'm secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false," he tweeted, with a chuckle no doubt.

While Musk and Boring Co. were hyping the flamethrower with jokes and humor, not everyone was laughing. Boring Co. is based in California, where rampant wildfires wreaked havoc in 2017, scorching vast tracts of land and claiming lives. In the wake of such tragedy, California Assemblyman Miguel Santiago of Los Angeles criticized the flamethrowers, saying they could be a public health hazard. "We've just gone through some catastrophic fires in California," he told The Los Angeles Times. "It's a bad joke."

Still, sales of the flamethrowers were continuing to climb. The same consumer frenzy flashed out during Musk's earlier venture into promotional products with The Boring Company (which incidentally is focused on infrastructure and tunnel construction). Late last year, Musk started selling Boring Co.-branded hats. By mid-December, Boring Co. had sold more than 35,000 of the ball caps, generating $700,000. The LA Times reported this week that Boring Co. has now sold about 50,000 hats.

One thing's for sure, if Musk ever is looking for another new field to enter, he certainly has a future in promotional product sales.

Grumpy Cat Wins Copyright Case

Internet sensation Grumpy Cat, the feline face that launched a thousand memes, just had his day in court – and won. The sour puss was awarded $710,000 in damages in a California copyright case, after a beverage company used the cat's likeness for unauthorized purposes.

Grumpy Cat, whose real name is Tardar Sauce, has millions of followers on social media, hobnobs with celebrities and even has an animatronic likeness at Madame Tussaud's wax museum in London. Owner Tabatha Bundesen created Grumpy Cat Limited to capitalize on her pet's popularity after her brother posted Tardar Sauce's pic on Reddit, back in 2012. The cat's famous frown is likely caused by feline dwarfism and an under bite.

In 2013, Grenade Beverage, owned by father and son Nick and Paul Sandford, struck a $150,000 deal to market iced "Grumppuccinos," bearing the cat's likeness on the packaging. However, Grenade also began using the Grumpy Cat image on its roasted coffee and on T-shirts, neither of which had been agreed upon, according to the lawsuit.

Grenade filed a countersuit, claiming Grumpy Cat didn't promote the brand as promised in the original deal. However, the jury ultimately sided with the cat.

Grumpy Cat's lawyer, David Jonelis of Lavely & Singer, told TheWrap that this was a precedent-setting case. "It's the first verdict ever rendered in favor of a viral meme," he added. "Memes have rights too."

Imprinted Tees Commemorate Missile Attack

What do you do in the wake of a missile attack scare?

Make cheeky T-shirts to commemorate the event, apparently.

Indeed, a day after Hawaii issued false alarms that a ballistic missile was rocketing toward the state in the Pacific Ocean, a shop in Honolulu began selling tees that ironically acknowledged the scare.

As you can see below, the shirts say, "I Survived the Hawaii Ballistic Missile." The image of the shirts in the shop is courtesy of Alastair Gale, The Wall Street Journal's Japan editor.

The Honolulu store was far from the only retail entity eager to capitalize on the false alarm with T-shirts. A quick Google search revealed similarly themed tees for sale on sites that included Amazon, Redbubble, and Etsy.

As you've probably heard, the missile attack was really no such thing. A worker at the Hawaii Emergency Management Agency accidentally issued an alert that a missile was inbound. The message caused pervasive panic, fueled particularly by increased tensions between the U.S. and North Korea. Some 40 minutes after the alert went out, Hawaiian officials issued a second message saying that the first message was a false alarm.

Following the jolt, some islanders were clearly ready to dispel the excess nervous energy with a little humor – as evidenced by the T-shirts. It seems there really can be a T-shirt for every occasion these days.

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